VISUAL STRATEGY PARTNER FOR TRANSFORMATION WORK

When decisions stay invisible,

transformation stalls.

Strategic graphic recording
for transformation projects
and strategic meetings.

I work with consultants, facilitators, and strategy leaders to make complex conversations visible – turning high-stakes discussions into visual maps that teams act on long after the session ends.

→ Let’s explore your project
Anna Wolska-de Keijzer, visual strategy partner and founder of Go Visual Concept, specializing in strategic graphic recording for transformation projects

✏︎ Based in Paris ·  Working across Europe & globally

EN • FR • PL

Join Visual Espresso

You don’t need pretty pictures.
You need decisions to hold.

I believe in the power of making conversation/strategy/ideas visible.

 So decisions move forward, and alignment becomes real.

How I help you bring clarity into your work:

Visual Thinking in Action

visual-notes-for-business

Live graphic recording

& events

For events and workshops - capture key insights in real time, visually.

strategic-illustrations-for-business

Visual Communication

& strategic illustration

For teams and organizations - explain complex ideas clearly and memorably.

i-teach-visual-thinking-for-business

Visual Strategy & Workshops

For leaders and consultants - transform discussions into decisions with visual maps.

See how it works →

Why visuals bring clarity

→ People remember visuals 6x better than words.

→ Decisions happen faster when everyone sees the same picture

→ Visual maps simplify complex information,
align teams & ideas instantly

Experience it yourself

Start with SEE

TALK WITH ME

Curious how visual strategies could help your business?

Book a free 20-minute clarity call to:

  • explore options for visual facilitation or illustration
  • discuss your upcoming event or project
  • find the best-fit solution for your goals
Schedule a FREE clarity call

No slides. No fluff. Just clarity.

discovery call with me

What my clients say about visual collaboration

Ania is a kind, creative, inventive and talented person who likes her job. I am very pleased with our cooperation and designed project 🙂 We will certainly "meet next time".
Ania Kłapkowska
Ania KłapkowskaThe Wedding Day
I am impressed with Anna's skills and abilities, and in particular the clear and synthetic transfer of thoughts to "paper". I recommend.
Magdalena Przysłupska Wiktorowicz
Magdalena Przysłupska Wiktorowicz
I still can't get back with the idea that what I wrote on 3 pages during facebook live - Ania put it in the form of one - drawing that is clear and pleasing to the eye. I would like to have this skill someday. For now, I can only admire
Ania Piwowarska
Ania PiwowarskaAutentyczny Copywritting
Anna has immensely helped our collection project with her one-pager: visualizing the obstacles and constraints in our project, it has become much easier for all people involved to understand their priorities and next actions to successfully launch our product!
Hans de Keijzer
Hans de KeijzerEuler Hermes
Meet Anna Wolska-de-Keijzer, founder of Go Visual Concept — a visual thinking expert helping leaders and teams turn complex ideas into clarity through visual strategy and illustration.

MEET THE MIND BEHIN THE VISUALS

Hi, I'm Anna

– your Visual Thinking Partner.

Founder of Go Visual Concept – helping businesses and leaders turn complex ideas into clarity through visual thinking, strategic illustration, and live graphic recording.

For over 8 years, I’ve been helping organizations, educators, and creative professionals visualize what they mean — and make it memorable.

With a background in architecture and strategy design, I combine analytical thinking with creativity to simplify complex processes, communicate ideas clearly, and help people see the bigger picture before making decisions.

My work bridges strategy and art — translating discussions, data, and ideas into visual maps that create alignment, understanding, and action.

Based in France. Working with clients across Europe in English, French, and Polish.

Discover my story

Join my Newslette

One short email a week. Big ideas, visual tools, and practical ways to simplify your business  visually.

My Clients

who I've been proud to work with

Trusted by leaders and brands across Europe

– from Siemens and ING to creative startups and educators.

WORK WITH ME

Let’s turn your ideas into visual clarity.

Let's get started!

FAQ - How it works

Strategic graphic recording is the practice of visually capturing and synthesizing complex conversations – decisions, tensions, and strategic thinking – in real time during meetings, workshops, or transformation projects. Unlike traditional note-taking or AI transcription, strategic graphic recording creates a spatial, visual artifact that makes the logic of a conversation visible, shareable, and actionable. It is used by transformation consultants, strategy directors, and facilitation professionals to ensure that what is decided in a meeting actually holds beyond the session.

Sketchnoting and visual note-taking capture what was said — they document content. Strategic graphic recording captures what was meant — the decisions made, the tensions present, the structure of the conversation, and the strategic logic underneath it. Strategic graphic recording is oriented toward outcomes: it produces a visual artifact that a leadership team can return to as a reference point, not just an attractive summary of what happened. It requires strategic understanding of the subject matter, not just drawing skill.

AI meeting tools — transcription software, AI summaries, automated visual generators — capture what is said. A skilled graphic recorder captures what is meant: the subtext, the unspoken tensions, the moment when the room shifts, the decision that emerges from disagreement rather than being stated outright. AI tools work on the level of language. Strategic graphic recording works on the level of meaning. In high-stakes transformation work — where what a team understands collectively determines whether a programme succeeds — this distinction is the difference between documentation and sensemaking.

Strategic graphic recording is most valuable in decision-heavy, complex, or high-stakes situations:

  • transformation programmes

  • executive offsites

  • post-merger integration sessions

  • strategic planning workshops

  • cross-functional alignment meetings

 transformation programme kickoffs and milestone reviews, leadership team alignment workshops, multi-day strategy offsites, board-level strategic planning sessions, and multi-stakeholder workshops where alignment needs to hold over months, not days. It is particularly effective when teams span different languages, cultures, or seniority levels — because a visual artifact communicates across those boundaries in a way that written notes cannot.

Especially when clarity determines execution.

 

What is visual thinking?

Visual thinking is the process of turning complex ideas into simple, visual stories. It helps teams see the big picture, connect ideas faster, and make smarter decisions - together.

What is graphic recording?

Graphic recording is live visual note-taking that captures key insights from events, meetings, and workshops - all on one engaging visual map. It makes ideas visible in real time so everyone stays aligned and inspired.

How does visual thinking help business?

Visual thinking improves communication, engagement, and clarity. It transforms information overload into focused visual maps that people actually remember - leading to faster alignment, better decisions, and real action.

Do I need to know how to draw?

Not at all! Visual thinking is not about art - it’s about clarity. All you need are simple shapes, lines, and icons to capture ideas and spark understanding.

When should I use visual thinking?

Anytime clarity matters - during team workshops, project kick-offs, presentations, or when you’re stuck in information chaos. It helps you think, decide, and communicate better.